July 15, 2025 Raising capital as a woman founder can feel like an uphill battle—but grants can be your secret weapon. Unlike loans or equity funding, grants are non-dilutive, meaning you don’t give up ownership or go into debt to access them. Whether you're bootstrapping your first product or preparing for a national launch, [...]
July 1, 2025 If you're a founder building your first startup, you've probably heard the term "sales funnel" thrown around in conversations about growth and revenue. But what exactly is a sales funnel—and how do you build one that actually works? In this guide, we’re breaking it down from the ground up, with practical [...]
News Release FOR IMMEDIATE RELEASE (February 4, 2025) Rochester Business Journal has selected Flossie Hall, Stella Foundation, as a recipient of a 2025 Impact and Inclusion Award. The Impact and Inclusion Awards highlight the outstanding achievements of those who champion workplace cultures where everyone thrives. The honorees were selected by the editorial staff of Rochester [...]
By Paula DeLaurentis of Equities.com. Read the full article here. Flossie Hall is on a mission to help women founders raise capital and women investors deploy it with impact. As an active-duty military spouse, Flossie’s advocacy for military spouse entrepreneurs landed her not one, but two invitations to the White House and partnerships with companies like [...]
By Jerome Knyszewski of Valiant CEO, read the full article here. Flossie Hall is the dynamic CEO of Stella Foundation, a San Diego-based non-profit dedicated to empowering female founders and funders. Under her leadership, Stella Foundation has supported over 10,000 women worldwide and facilitated more than $200 million in capital investment. A seasoned serial entrepreneur, Flossie has [...]
A short list of AI tools you can utilize that won’t break the bank. By: Stella (Rylie Jennings) At Stella, we’re here to help founders and investors be as informed and resourceful as possible. Part of that is staying up to date with the latest in tech tools. Here’s a short list of AI tools [...]
In the ever-evolving business world, having a clear sense of purpose is crucial for success. This blog post will delve into the essential aspects of your company's mission, vision, and values. These fundamental pillars serve as guideposts, shaping your organization's evolution, target audience, and overall global impact. Whether you embark on this journey for the [...]
STARTUPS: SD Founders Among Fast Pitch Finalists By Karen Pearlman Hosts Dr. Silvia Mah, Elaine Swann and Raven O'Neal and a virtual audience at Women's Venture Summit 2021. Now in its ninth year, the event will return to an in-person format on Sept. 16-17, 2022. Photo courtesy Women's Venture Summit Presented by Stella New [...]
From a healthtech startup to virtual custom-fit nails, companies from across the United States will compete for seed money on Sept. 17, 2022 By April Harter Six women founders -- Dana Donofree, Aurelia Edwards, Jessica Bussert, Vlasta Schutzenhofer, Mia Umanos and Vicky Pasche – are advancing to compete at the Women’s Fast Pitch finals on [...]
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